Marketing Information System Essay Example | Topics and Well Written Essays - 1000 words

Marketing Information System - Essay Example Place regards to distribution network maintained by companies. Toyota emphasizes on just in time (JIT) inventory control and lean operation. Place plays important role to create suitable lean operation across all the plants of Toyota. Supply chain management plays a pivotal role in maintaining a proper inventory function. Maintaining the first P (product) of marketing is the main problem for Toyota. Tsunami on March 11 has clearly impacted the car company, which has higher sales volume in Japan with respect to competitors like Nissan and Honda. The Japanese automobile company has projected a profit margin of $3.5bn for next 1 year which is almost fifty percent lower than previous year’s projection. The company will certainly lose its position as volume leader in terms of car production during 2011, and might fall behind General Motors and German player like Volkswagen. Analyst forecasted drop of one percent in global sales for Toyota in the year 2012. The problem is regarding the production process of Toyota. They need to integrate supply chain network with production process to counterbalance the problem. Toyota fails to create quality in production process and for this reason they are struggling to earn respect of value driven European customers. Toyota failed to create safety value associated with car model for customers. According to Kelley Blue Book, value of used Toyotas is down by 3% and it will decline further 1.5% in near future. Sales volume Toyota Prius hybrid is declined due to low demand among customers. Retail price of the hybrid model has touched its nadir. The company has witnessed almost sixty percent drop in retail price due to poor value delivery process. Toyota cars lacks in safety, design and fuel efficiency. They need to upgrade value chain in production process (Bernstein, 2010). Reports created by government agencies or syndicated research association can be used as secondary data sources. Nielsen

British Empire Essay Example | Topics and Well Written Essays - 2000 words

British Empire - Essay Example The utilization of academic journals, timely books, academic web sites, and periodical articles, gives supporting evidence into this research to prove the validity of the statement that the British Empires construction was done to improve upon the British people's homeland, and living conditions, more so than any other socioeconomic factor emphasized. This statement does not hold the validity that the main idea of the construction of the British Empire does, which was to provide guaranteed sustenance, a secure home-land, safety for the citizens, and the promotion of socioeconomic growth. As Porter (2002) points out in his writing, "British expansion was a matter of prudent negotiation rather than thoughtless aggression," or even greed for that matter. This defines the building of the British Empire as a construction that was not done by means of war, but rather discussion amongst other public figures of countries to gain treaties that would allow for Britain to be able to develop and expand in a humane and civil manner. Furthermore, the idea that it was greed that compelled the Britons to expand seems highly unlikely and benign as Porter defines, through his writing, that there were notably times when Britain had no real interest in imperial expansion, even though it normally occurred at a later date through negotiated treaties ( 219). The main cause of this Nation building its empire was more centered on necessary strategies of protection, and the social, economic, and religious factors that were involved at the time, as is being emphasized. As has been stated, there existed multi-faceted reasons for the development of this Empire. The Briton's steadfast belief in imperialism, and the idea they had to civilize and bring the idea of Christianity to the whole world held its own place in the construction of the empire. The Briton's believed that by expanding and acquiring more land they would have better safety nets for refuge in case of attack. They also wanted to secure a safe area of land so that colonializations could develop and the people could feel safe. By doing this they believed it allowed them to have the freedom to follow their own religious following. In other words, expansion brought them a religious form of refuge from persecution by Puritans like Charles I. Not only did the Briton's feel expansion was extremely necessary to provide for religious sanctity at times, but they also realized that the growing population needed a good demographic area to settle for an extended period. These were all unselfish reas ons for the continuing construction of the British Empire's development and security. Furthermore, Britons were aware of the signs of animosity from neighboring countries that could pose a threat to the country's well being, and in this regard they had many defensive reasons as to why the construction of the Empire was indeed, a necessity. Their fear of Spain led them to expand into North American

Executive Summary Essay Example for Free

Executive Summary Essay Posted by Petra at 1:43 PM No comments: Wednesday, January 9, 2008 9. Pricing Price is the amount of money a buyer has to sacrifice in order to get what he/she wants. Pampers tends to make their products available to wide range of customers, so their price must also be affordable, reasonable and relatively low. Ive already mentioned that Pampers makes constant improvements of the products, but also of the production process with new technology. That makes possible lowering of the price with no back step in the products quality. PG generally uses the strategy of price reductions on recognized brands, cost control throught the organization, and introduction of economy-priced products worldvide. Pampers often uses price promotion mix by giving coupons and temporary discounts to generate higher sales. Price promotion mix is generally used to reinforce the basic price mix which includes fixed prices and terms of payment, whereas price promotion mix represents additional reductions in order to tempt customer to buy. For example, Pampers coupons are given in some stores on the register when a customer buys competitors products This is a way in encouraging potential customers to join the crew and discouraging them in buying competitors products! Pampers also uses non monetary promotions in order to avoid contractions in customers quality perception and to enhance brand loyalty. Pampers must be careful with its pricing decisions because the demand for diapers is relatively elastic nowadays. That means that sudden change of prices can decrease the demand in the extent that higher profits wouldnt be able of covering that. The biggest cause of this sensitive situation is the presence of competition with similar, slightly differentiated products.

Artemis :: essays research papers

Artemis   Ã‚  Ã‚  Ã‚  Ã‚  Artemis was born of Leto and Zeus, on the island of Delos, later helping with the delivery of her twin brother, Apollo. Some sources state that her actual birthplace is not Delos, but an island called Ortygia. Although the two islands could be one and the same, it is not clear. In helping with the birth of her brother Artemis fulfilled her role as a goddess of childbirth (which she shares with Eileithyia and Hera). She is the goddess of chastity, the hunt and the moon, too. But I'll get more into those later.   Ã‚  Ã‚  Ã‚  Ã‚  Artemis was closely linked with her brother. For example, sudden death, particularly of the young, was often attributed to them (Artemis killing the girls and Apollo the boys). In fact, a rather famous legend involves both Artemis and Apollo. The story is told at length by the poet Ovid, in his Metamorphoses. The women of Thebes gave Leto great honor, often offering generous gifts and hymns to her which upset Niobe. After all, She had seven daughters and seven sons, whereas Leto merely had the twins. Besides, she was rich and beautiful, and the queen of Thebes. So Niobe claimed that she deserved the attention and honor more then Leto. Upon hearing this Leto was infuriated. She couldn't believe such blatant hubris, and complained to her two children. To avenge their insulted mother, Apollo and Artemis went to the palace of Thebes and with their unerring shafts, they shot down all 14 of Niobe's children (Artemis the girls and Apollo the boys). Niobe was turned to st one and placed atop a mountain. It is said that tears continue to trickle down her marble face, with the grief of her dead children.   Ã‚  Ã‚  Ã‚  Ã‚  As the goddess of chastity, Artemis is modest, pure, and virginal. One famous story depicting her chaste nature is the story of Actaeon, also told in Ovid's Metamorphoses. Actaeon was a passionate hunter. Out on his hunt, one day, he found himself lost, and stumbled upon Artemis bathing with her nymphs in a stream in the forest. Without her arrows at hand, she flung water over the surprised Actaeon. To ensure that he could never tell of seeing the modest goddess nude, she turned him into a stag. He fled but was hunted and killed by his own hunting hounds. Though severe, Artemis protected her virginal nature (even if it may have been an accident to begin with).

Crowdfunding: Revolutionizing the Investment Essay

In April 2012, President Obama signed the Jumpstart Our Business Startups (JOBS) Act into legislation, (potentially) allowing small startup companies to gain investment from private individuals through crowdfunding. This case study explores the viability of crowdfunding as a means of investment, its advantages and disadvantages, its utilization thus far, and its potential success going forward. Features and benefits * MarketLine Case Studies describe topics such as innovative products, business models, and significant company acquisitions. * Fact-based and presented in an accessible style, they explain the rationale of commercial decisions and illustrate wider market and economic trends. Highlights In recent years, crowdfunding websites such as Kickstarter have seen a dramatic increase in activity as the trend has gained momentum. As a result, the number of crowdfunding platforms is on the rise, and such enterprises are beginning to see their business models change in accordance with the future direction of this burgeoning new industry. Advantages of crowdfunding include the fact that it offers a much larger pool of investors from which startups and entrepreneurs are able to raise capital. Additionally, crowdfunding lessens the risk of bringing a new product to market, and enables startups to benefit from large-scale brand and product exposure. Crowdfunding ventures, such as the Pebble Watch, which launched on Kickstarter, have shown the potential rewards of a successful crowdfunding campaign, although this example also serves to exemplify the drawbacks of such a means of raising capital. Your key questions answered * What are the potential implications of the JOBS Act? * What are the advantages and disadvantages of crowdfunding initiatives? * How successful have crowdfunding initiatives been thus far? * What impact is crowdfunding likely to have on the traditional investment landscape

Parts Per Million Definition

Parts per million (ppm) is a commonly used unit of concentration for small values. One part per million is one part of solute per one million parts solvent  or 10-6. Parts per million and other parts per notations (e.g., parts per billion or parts per trillion) are dimensionless quantities with no units. Preferred methods for expressing parts per million include  Ã‚ µV/V (microvolume per volume),  Ã‚ µL/L (microliters per liter), mg/kg (milligram per kilogram),  Ã‚ µmol/mol (micromole per mole), and  µm/m (micrometer per meter). The parts per notation is used to describe dilute solutions in chemistry and engineering, but its meaning is ambiguous and it is not part of the SI system of measurement. The reason the system is ambiguous is because the concentration depends on the original unit fraction that is used. For example, comparing one milliliter of a sample to a million milliliters is different from comparing one mole to a million moles or one gram to one million grams. Sources Milton R. Beychok (2005). Air Dispersion Modeling Conversions and Formulas. Fundamentals of Stack Gas Dispersion (4th ed.). Milton R. Beychok. ISBN 0964458802.Schwartz and Warneck (1995). Units for use in atmospheric chemistry (PDF). Pure Appl. Chem. 67: 1377–1406. doi:10.1351/pac199567081377

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